In the recent past, as a result of the recession, there have been many people who have lost their jobs, who instead of turning to look for other jobs have made the decision to start online businesses that are based in their own homes. These businesses have often been successful, but given the vastness of the Internet and the large number of businesses that have started up online, there is a lot of competition and often, online business owners find their businesses floundering.Entities like CarbonCopyPRO have helped these businessmen with innovative online marketing strategies that have helped members of the Wealth Masters International create successful online businesses from their homes. I too was one such person, who was looking to start up a business in 2008, but I was looking at a brick and mortar business rather than an online business. In the quest for the right business to start, I came across the CarbonCopyPRO website, and their online marketing tool made a great impact to the way I thought about online business.One important thing to remember when starting an online business is that, since there is so much competition, business owners must look at offering something a little different. In this way, they will be able to capture a niche market that is not available to most other online businesses. The fact that one business offers something that is slightly different from all the others online is one of the main secrets of success in the online business world. This rule applies to all kinds of online businesses, whether it is a service or a product that they are offering.When deciding what kind of online business to start, it is a good idea to look at the latest market trends, and build a strategy based on the kinds of services and products that people are looking to buy. Once you have come up with a strategy, it is then important to identify which areas you will be able to make a difference in and then see where it can be improved. By improving on an existing model, and introducing something unique, you will then be able to capture the attention of your target audience.While online marketing and other tools like CarbonCopyPRO will definitely help to promote your business all over the world, unless you offer something different to the consumers, your online business has a greater chance of failure.